Introducing Flora.
Taking the guesswork out of cannabis and cbd purchasing
Genetica is home to Flora TM , the first AI of its kind for cannabis-derived products. Flora represents a data pool of over 650 million sources utilized in real-time to scientifically select the best product recommendations for individual consumers.
Flora leverages a unique combination of machine-learning science and consumer data to build the foundation for your staff to better serve your customers.
The best product recommendation, customer loyalty retention and educational asset is only a click away.
Drive purchases
Recommend the right products to encourage your customers to purchase more.
Retain customers
Tie into your customer loyalty program to increase return shopping visits.
smart inventory
Anticipate when your customers will be re-purchasing for corresponding inventory management.
Real Marketing Data
Collect and analyze key customer demographic data for campaign optimization.
how it works
YOUR CUSTOMER ANSWERS 12-15 QUESTIONS ON A GENETICA TABLET IN YOUR STORE.
FLORA RECOMMENDS 1-3 PRODUCTS FROM YOUR STORE THAT ARE BEST SUITED FOR THAT CUSTOMER'S NEEDS.
CUSTOMER PURCHASES THE PRODUCT AND IS RETAINED THROUGH YOUR LOYALTY PROGRAM FOR PRODUCT RE-PURCHASE.
cannabis & Hemp users deserve scientific recommendations
This is not just a simple matching algorithm.
There is a massive lack of consumer education for cannabis and hemp products. The cannabis and hemp industry is massively lacking when it comes to standardized, accessible consumer education. Consumers are faced with the overwhelming task of learning about cannabis products on their own and relying on scant research, word-of-mouth testimony, and subjective advice from staff at their local dispensary or store to inform their purchase decisions. It’s time to raise the bar!
By leveraging 30+ data points such as product ingredients, desired effects, BMI and more, Flora not only helps to reassure your customers that the products they purchase are worth the cost, but also reduces the burden on your store employees and provides quantitative and qualitative information that underscores her recommendations.
Educated Consumers + Equipped Employees = A Better Experience!
Right now consumers look to your employees as product experts. How much do they really know? They probably have basic knowledge about the products you carry and even have personal favorites but when it comes to knowing which strain, consumption style or dosage, do you trust they can give the correct answers?
The reality is they shouldn’t need to be experts about which products can best treat specific ailments for people of different age groups. Genetica’s Flora AI removes the need for your employees to take a guess when recommending products. Flora is your new product concierge.
Personalized service is an important part of the consumers’ experience in-store. After all, there’s a reason they skipped the convenience of digital purchase. Set your business apart and free up your employees to confidently connect with consumers using product recommendations from Flora.
As more people become aware of the healing benefits of cannabis-derived products, the opportunity for your brand’s impact grows. With Flora as your ally, set your brand apart by providing an outstanding experience for consumers while uncovering valuable insights about who they are, what they’re buying, and how they’re using your products.
